When choosing a commercial security provider, most businesses focus on technology and protection levels, as they should, with large global businesses reported losing $1 trillion in revenue yearly from physical security incidents. However, return on investment (ROI) should be just as important. Beyond preventing theft or fire, a modern security system should improve operations, adapt to your business, and deliver long-term value.
In this guide, we compare three key players in the UK commercial security space: ADT, Verisure, and BusinessWatch. While ADT and Verisure are household names with recognisable products, at BusinessWatch we offer something they don’t: complete independence from manufacturers. That means our recommendations are based solely on what’s best for your site, not tied to any one brand. Keep reading as we answer the question, ‘Which commercial security system offers better ROI?’
ADT has been a staple of the security industry for decades, with strong brand trust, robust infrastructure, and a comprehensive range of services. Their commercial systems include CCTV, intruder alarms, access control, and professional monitoring, all backed by advanced technologies like cloud video storage and data analytics tools.
However, many ADT packages are based on long-term contracts, often three years or more, which can become restrictive for businesses that are growing or changing rapidly. Upgrades or changes to the system can be costly, and because ADT largely uses its own ecosystem of hardware and software, businesses are often locked into proprietary systems.
For large enterprises or regulated industries with high security demands, ADT can deliver strong ROI through system reliability and brand-backed support. But for SMEs or those seeking flexibility, that ROI can quickly diminish due to hidden costs and a lack of adaptability.
Verisure is known for its fast-growing presence in the UK, offering cutting-edge wireless alarm systems and 24/7 monitoring. Their solutions often include smart security features such as mobile app control, video verification, and even deterrent systems like fog generators to stop intruders in real time.
What stands out with Verisure is its emphasis on consumer-style ease of use. Their systems are sleek, simple to operate, and often appeal to smaller commercial settings or premises that don’t require complex customisation.
However, like ADT, Verisure typically bundles systems into fixed packages. While this can make purchasing easier, it often means you’re paying for features you don’t necessarily need or are locked into a specific brand’s hardware, limiting future flexibility. While their innovations are appealing, service terms, contract clarity, and upgrade options can sometimes fall short of expectations, especially for businesses that anticipate growth or change.
BusinessWatch, on the other hand, takes a very different approach, and it’s one that’s increasingly appealing to commercial clients who want value, not just security. Unlike ADT or Verisure, BusinessWatch isn’t tied to one manufacturer or system. Instead, we assess each site independently and select the most suitable mix of products and smart technologies to meet the specific needs of that business.
This model offers significant ROI advantages. Firstly, because the system is built to suit your premises (as we understand that one size doesn’t fit all), you avoid overspending on unnecessary features or devices. Secondly, the freedom to choose from multiple brands means the most reliable, scalable, and cost-effective solutions are selected for every component, whether that’s access control, fire alarms, or CCTV.
Furthermore, at BusinessWatch we design systems that can be adapted over time. If your business expands, restructures, or relocates, the security system can grow with it, without forcing a complete overhaul or locking you into long-term proprietary service contracts.
The result is a solution that performs as well as, or most likely better, than brand-led packages, while delivering clear long-term savings and operational benefits.
From a cost-efficiency perspective, all three providers offer a different experience.
ADT is strong on infrastructure and monitoring performance, and may suit larger or high-risk environments. However, their pricing model, combined with long-term contracts and reliance on proprietary systems, often means lower cost-efficiency for small or medium-sized businesses. Verisure excels at user-friendly technology and smart features, but its closed ecosystem and upselling structure can hinder long-term flexibility and value.
BusinessWatch, by contrast, provides tailored systems that only include what your premises actually need. Because there’s no incentive to push one brand over another, our advice is objective and focused on performance and budget. This ensures better use of capital upfront and reduces maintenance and upgrade costs over time.
Another important factor is adaptability. Both ADT and Verisure offer fixed systems, meaning that scaling your protection, or swapping technologies, usually requires a significant reinvestment. BusinessWatch’s modular, brand-agnostic approach allows businesses to evolve their system organically, with minimal disruption or cost.
And when it comes to ongoing support, the difference is just as stark. If something goes wrong with an ADT or Verisure system, you’re often routed through their internal processes, which can sometimes result in delays or blame between hardware and service teams. BusinessWatch offers a single point of contact for system support and maintenance, streamlining response times and accountability.
Ultimately, your choice depends on your priorities. If you’re a large enterprise or have very specific compliance needs, ADT’s infrastructure and analytics tools may be worth the long-term investment. If you’re after modern smart features in a straightforward package, and don’t mind being tied to a specific brand, Verisure can be a quick and simple solution.
But if ROI, flexibility, and long-term value matter most, BusinessWatch offers a stronger proposition. Their manufacturer-neutral approach puts your business needs first, not a product line. You get the right mix of technologies, installed and maintained by industry-certified engineers, with the freedom to evolve as your business does. Plus, their 24/7 monitoring solutions are unrivaled, with their in-house category 2, NSI Gold accredited alarm receiving centre (ARC).
At BusinessWatch, we believe that no two businesses are the same, and their security shouldn’t be either. That’s why we design and install completely bespoke systems using the best equipment from across the market, not just from one brand.
If you’re looking for a security partner that puts performance, flexibility, and ROI above all else, we’re here to help.
Get in touch today to book a free site survey and discover how much more value your commercial security system can deliver. Call us on 0330 094 7404 today.
